Services and Areas of Focus
Digicraft was founded in 1995 in response to the growing need for a loosely-joined group of programmers, designers, business development and other professional services required to address the needs of interactive agencies, brands and startups.
For the past 15 years we have worked on a wide variety of projects, with clients ranging from the government of Sweden to IBM, AT&T, Match.com and many technology, dating and social networking startups.
Digicraft currently advises technology companies and marketers on building and using the tools of attention-based and social media marketing. We strive to augment traditional marketing and business consulting services with a new breed of consulting tools and a deep understanding of the forces driving the evolution of online brands and the communities around them.
ONLINE DATING
Online Dating Insider is the primary resource covering the online dating industry, exploring the needs of online dating and social networking companies, and the technology providers, value-added services, financial resources and consumer brands participating in the marketplace.
Topics: Online dating industry news, analysis and commentary. Social Networking, Facebook, Myspace, Match.com, eHarmony, PlentyOfFish, niche markets and other related topics.
Readers: Executives, entrepreneurs, marketers and decision makers in the online dating and social networking space. Media inquiries welcome.
EMERGING MARKETING TRENDS
Advising clients on how to leverage the power of Facebook and social tools.
Augmenting traditional marketing and management consulting services with a new breed of consulting tools which reflect the evolution of online marketing.
SOCIAL NETWORKING AND DATING
Have performed various types of consulting for a wide variety of online dating sites and social networks, ranging from scrappy startups to venture-backed market leaders. Learn more…
IDENTITY AND PERSONALIZATION
Persistent portable credentials, social data sharing, reputation, authenticity and identity are all pieces of an emerging Web 3.0 metasystem.
ARE WE A GOOD FIT?
Consulting services are structured to reflect the where the company is in it’s life-cycle; startup, crossing the chasm, mainstream adoption to exit strategies.
Typical startups have a different problem set than established players. The new consulting arrangement will cover issues common to all dating site startups. Generally things will start out broad in scope, further refinement of the focus of the engagement occurs naturally as familiarity and understanding grows between us.
Read enough? Contact me to discuss your particular needs.