Consulting

Clients often come to us with a specific goal in mind. Others have a general idea of the direction they want to go in but have not clearly defined their objectives. Defining your challenges and objectives is often an enlightening process, and one that we take great pleasure and pride in facilitating.

Just as every client is different, each engagement is customized to your specific needs.

In all cases, we begin with an initial working session, which entails a deep dive through your company’s plans and situation, and which yields a detailed assessment and action plan. Depending on your situation and the specifics of the action plan, we determine a planned level of expected services.

Clearly-defined deliverables are important to shoot for, however, we often find that your focus and end-game may change over time and we both need to be aware of that.

From creating some of the earliest corporate websites and award-winning interactive to virtual reality, social media and blogging, Digicraft has a long history working on leading-edge projects.

We have performed extensive market research & business intelligence analysis across a variety of sectors: social networking, online dating, data centers, broadband networks and wifi.

Most of our engagements focus on outreach, influence, education and business development.

We specialize in delivering creative solutions to a wide variety of challenges and rarely do anything by the book.

Services and Areas of Focus

Digicraft advises strategic thinkers and innovators seeking to understand and leverage the forces driving the evolution of online brands and the communities around them.

We advise clients on how to augment traditional marketing and management consulting services with a new breed of consulting tools which reflect the evolution of online marketing.

We have worked on a wide variety of consumer Internet projects, with clients ranging from the government of Sweden to IBM, AT&T, Match.com and many technology, dating and social networking startups.

We have performed extensive market research & business intelligence analysis across a variety of sectors: social networking, online dating, telecom, data centers, broadband networks and wifi. blogging, social media, open profiles and videoconferencing.

Consulting & Advisory Services

Business development and developing businesses

• Making the Internet more social.
• Decreasing time to market.
• Reducing and optimizing marketing spend.
• Advising during decision-making process.
• Marketing plan discussions: Opportunities, strategy and traffic-driving (understand, plan, execute).

Roles

• Consulting: Lets define your challenge and face it head-on together.
• General contractor/Project Manager role: We’ll make sure things go as smoothly as possible.
• Trusted advisors: Retain our brains.
• Leveraging our network of resources to get things done: Need a new idea, partner, customer or service? How about visitors?
• Media contact (we are master storytellers).

Sectors

• B2B and B2C Internet companies of all shapes and sizes.
• Investment community.
• Media.

Social Media Advisory Services

Contrary to popular delusion, everyone is not a social media expert. Digicraft is skilled leveraging the power of Facebook and social tools.

at hype-free zone, we’re adept at combating the haze (Remove the fog from the lens) that comes from smoke and mirror activities surrounding the current crop of social media marketing mavens.

We can identify and connect you with the resources required to achieve your social media objectives. Our partners have domain experience in: User Experience, User Interaction, branding, venture capital, angel investing, technology infrastructure and much more.

SOCIAL NETWORKING AND DATING

Have performed various types of consulting for a wide variety of online dating sites and social networks, ranging from scrappy startups to venture-backed market leaders. Learn more…

IDENTITY AND PERSONALIZATION

Persistent portable credentials, social data sharing, reputation, authenticity and identity are all pieces of an emerging Web 3.0 metasystem.

BLOGGING BOOTCAMP

We have been blogging since 2002 and have seen and done it all. Scores of people, from academics and writers to CEO’s have gone through Digicraft’s Blogging Bootcamp. Attendees learn about:

• Blog selection, setup and best practices.
• Editor’s bootcamp, deciding on a relevant tone, features and functionality.
• Tracking what’s being said about you and your company, opponent or competition.
• Promoting your brand through a mix of blogs, videos, social network applications and widgets.
• How to stay fresh and relevant and avoid burnout.

ARE WE A GOOD FIT?

Consulting services are structured to reflect the where the company is in it’s life-cycle; startup, crossing the chasm, mainstream adoption to exit strategies.

Typical startups have a different problem set than established players. The new consulting arrangement will cover issues common to all dating site startups. Generally things will start out broad in scope, further refinement of the focus of the engagement occurs naturally as familiarity and understanding grows between us.

Why not read some case studies?

Read enough? Contact me to discuss your particular needs.